Re-Embracing the Work of Fundraising

Conversations about the decline of charitable giving often center on only one-half of the fundraising transaction: the donor. Good development professionals understand that philanthropy is not a one-way street. It is incumbent upon organizations to craft effective strategies and build positive relationships with their supporters to ensure the success of their fundraising efforts.

This article identifies five systemic issues that may be undermining your fundraising work and gives valuable recommendations for reinvigorating your development strategies. By expanding your view beyond donor behavior, and focusing on improving your effectiveness, you can buck the trend of decreases in charitable giving and maintain the financial stability of your organization.

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