Harnessing the Power of Donor-Advised Funds

Donor-advised funds (DAF) are a rapidly growing source of fundraising income for non-profits, with a 28.2% increase in funds granted by DAFs and a 46.6% growth in contributions made to DAF accounts in 2021. Effective organizations are implementing strategies to maximize their success in this quickly expanding revenue stream.

Though DAFs have been around since the 1930s, many individuals and agencies are unfamiliar with the specifics of this method for philanthropic giving. Some organizations may even view DAFs as a threat to more traditional forms of giving.

Read on for tips on embracing DAFs, including educating your donors on the benefits, cultivating potential gifts, and stewarding donations to show your gratitude and move supporters up the fundraising pyramid.

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